websites and applications that enable users to create and share content or to participate in social networking.
Google Ads is an online advertising platform developed by Google
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Almost 75 percent of people use social media when making a purchase decision. It’s a critical touchpoint for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industry, which is why companies invest in professional social media services. With a client recommendation score that exceeds the industry average by 488 percent, WebFX is a trusted choice for social media marketing services. As your partner, we’ll help your business improve its brand awareness, customer loyalty, revenue, and more. Discover how (and why our social media management services lead) by browsing our service packages and prices, below. You can also use our free, easy-to-use calculator to build a custom plan and quote for your business.
For one, the ability to choose precisely the keywords you want to target means that your advertising will be able to directly reach the audience you want to speak to. People will be able to seek out your brand when they are actively looking to learn more about the subject or to purchase a product or service similar that you sell. At the same time, Google Ads marketing can actually be used as a way to test the effectiveness and viability of a certain keyword, so that you can later choose to target it naturally with SEO. On top of all this, Google Ads marketing has all the usual features of PPC – it allows you to set a precise budget and to decide how much you are willing to pay for each unique visitor to your site. If you can calculate customer lifetime value, then you can ensure that you pay less for visitors than you will ultimately receive in return, then you can invest with the confidence that you will be able to make a profit.